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Sunday, June 29, 2008

Yahoo And Microsoft

Hey, I am not going to talk about any Yahoo and Microsoft deal. Or any Google interference between them.

Yahoo is taking steps to move ahead.


1. Yahoo Universal Search. Yahoo search result is showing title, some content from description and webpage and link. Now Yahoo search will show video, images, rating, review, price and more using XML, rdf, rss etc. technology. For this they have build a tool to help out developer and site owner. The tool name as a Search Monkey Tool.

2. Yahoo build 3 new groups. 1. an audience products division, 2. a similar U.S.-based product and 3. advertising division and a data-focused insights strategy group. Which will helps yahoo to move ahead and survive. This group is for strategic planning said by Yahoo! CEO. "They are designed to put us in an even better position to leverage our leading global audience and capture the opportunity we see in the convergence of search and display advertising."

Google have already captured online market with its all social media website, best search engine, free email service, online doc and more. Yahoo also have some social media websites.

Microsoft is incorporating social media into the effort by reaching out beyond its own products to those offered by competitors. They are not starting any social media website. But Microsoft is advertising their email and IM services through social media websites. The site includes photos posted to Facebook, LinkedIn, Twitter, YouTube and Yahoo!-owned flickr. The site uses social bookmarking applications like StumbleUpon, del.icio.us and MySpace.




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