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Lebara: ‘There are more opportunities’

Increased marketing

Quality marketing and distribution are also an essential part of Lebara’s strategy. The company’s plans to expand its customer base further were evident when it recently embarked on a brand building drive.

Lebara not only launched in more countries last year, but it also now has a significant presence on the London Underground, billboards and in store fronts.

According to Ratheesan, around 68% of customers worldwide recognise the Lebara brand on account of its logo’s colour rather than its name.

He says: ‘It is really important for us that we feel the customers. So depending on what country we launch in, we adapt our advertising campaigns in order to to target our customers there.

‘We have to take in culture and religion amongst other things, so a billboard for the same product would be different in China than it would be in Holland.’

And after securing high profile event sponsorships with the MOBO (Music of Black Origin) Awards

and the London Irish rugby team, Ratheesan is confident that Lebara’s customer base will continue to grow in the future.

He says: ‘Every year we have seen an increase across the business and our market presence is stronger than ever in all our Lebara countries.

‘But it’s all about getting better because there are even more opportunities that we have not even explored.’


Continue reading at http://www.mobiletoday.co.uk/Feature/11744/Lebar_There_are_more_opportunities.aspx

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LIVE IPL CRICKET

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3. http://www.youtube.com/indiatimes

Makeityourring diamond engagement rings

MakeItyourRing Diamond Engagement Rings

“Engagement” - one of the most important day of any couple’s life. One of the best moments which both partner going to share and preserve into memories treasure box.

All planning of decoration, dressing, venue and menu is as far important as Engagement rings and did you think about having diamond engagement ring?

There are too many option in engagement ring, one can have it in gold, platinum and with diamonds but mostly depends on budget.

Do you know How Diamond Engagement Rings have become trends?

Diamond Engagement Rings Made Famous By Jewelry Company

Men have a slick marketing campaign in the 1940’s by a diamond company, de Beer’s to be exact, for creating the notion that he has to spend two months wages on diamond engagement rings to avoid being called cheap. Using the slogan “A Diamond is Forever” de Beer’s managed to make engagement rings a prominent status symbol in the western world. Most European countries have still not adjusted to this notion, preferring to stick with the plain gold or silver bands used as a sign of the promise to marry.

Years later men and women fought off another notion by the company to make engagement rings for men and while a few were purchased, there was not enough interest to bring the idea into vogue for men. Once the diamond ring became an important part of the wedding world, the cost of diamond engagement rings skyrocketed and for many finding an engagement ring valued at two months salary may be difficult.

Diamond prices are established by their weight, measured in carats, but the price goes up considerably when the weight goes over .99 carats. The cost of diamond engagement rings can vary from a few hundred dollars to several thousand dollars and many people judge a man’s wealth, as well as his feelings towards his prospective bride by the size and value of the ring.

Make It your Ring Diamond Engagement Rings

What to Know When Shopping for Antique Vintage Diamond Engagement Rings

We all know how important choosing the right engagement ring is, and the most critical part of all is that you make sure you choose the right ring, based on her personal interests and taste. Many women prefer the timeless, classic style of antique jewelry as opposed to the more modern, conventional princess-cut white diamonds.

Antique vintage diamond engagement rings are positively stunning, and look fabulous on anyone. They also give the wearer a great story to tell and make them stand out from a crowd because no one else will have the same ring.

Tips and Tricks to Make It Your Ring

There are a few tricks of the trade that will be useful to know when you are shopping for antique vintage diamond engagement rings. The first things to look for are seams, and different colors of gold on the piece may indicate an alteration. Seams also indicate repairs, so you can tell how good of condition a piece is in by the seams as well. Different colored metals on a piece mean that it has been repaired badly, and you usually want to steer away from these sorts of pieces because they will be too costly to fix.

Also when shopping for antique vintage diamond engagement rings you want to ask the seller as many questions as you can about the piece. Find out where it came from, how old it is, how valuable it is, how much they are asking for it and so on. The more educated you can become not only on the particular ring but on antique vintage diamond engagement rings in general, the better off you are going to be.

You should also prepare yourself even before heading out to any jewelry outlet, and take a bit of time to learn about antique jewelry and how you can determine its value. This is not only going to make the process easier for you in the long run but also will help you from getting ripped off. There are some conning jewelers out there, who will be able to tell when you do not know what you are talking about and will often use this to their advantage.

Antique diamond Vintage engagement rings are sure to impress, but they can also be much more costly than regular engagement rings so you have to be even more careful when buying here, to make sure that you get the best possible value for your money.

Finding Cheap Diamond Engagement Rings

When it comes to getting the perfect engagement ring, of course you would like to go all out and get the best, most expensive ring that you can, but reality is that most of us just can’t afford it. This doesn’t mean that you have to settle for sloppy seconds however, as you can get cheap diamond engagement rings that are just as classy and beautiful as the more expensive versions.

Figure Out Where to Start

If you are interested in getting cheap diamond engagement rings then you are going to have to know where to start in terms of shopping. There are a few different companies that will be useful to you here, one being Jewelry Central. This company has certified affordable engagement rings in classic, modern and other styles crafted in gold and platinum at discounted prices. They also offer a collection of unique inexpensive engagement rings with pre-selected VS, SI, and I1 clarity diamonds.

Engagement Rings Direct is another great company that you should check out for cheap diamond engagement rings, and they are a company that has been a fixture in the wholesale diamond industry for over 30 years now, and their staff consists entirely of former geologists from the GIA so you know that you are dealing with experts here.

Before You Buy

Even if you are buying cheap diamond engagement rings, you are still going to want to take caution in terms of who you buy from and how much you pay. The quality of cheap diamond engagement rings is just as important as regularly priced versions, and there are a few factors that you want to really consider here.

First you have to understand that there is what is referred to as the “4 Cs” of diamonds: cut, clarity, carat, and color. These are the most important characteristics of any diamond, regardless of its price, and it is important to be aware and knowledgeable on each, especially if you are planning to purchase cheap diamond engagement rings.

Carat refers to a diamond’s size, cut refers to the craftsmanship applied in cutting the facets of the stone, color is the natural body color that is visible in the diamond, and clarity is an indication of a diamond’s purity. As long as you are aware of this and the other most important diamond related information, then you should not have any problems and should be able to find a great diamond engagement ring at an affordable price.